31 March 2017 - 27 August 2017
We want to “just do it”, “think different” and embrace “Vorsprung durch Technik”, and we’re “loving it”. Some brand slogans and images become inscribed in our collective memory, while others simply slide into oblivion. This exhibition takes a fresh look at the most popular and successful ad campaigns from the post-war years to the present day. The show presents fascinating insights into advertising in Germany during the post-war years of a divided West and East Germany, as well as into nationwide ad campaigns since the Wall came down in 1989. A total of around 50 advertising campaigns are showcased, ranging from post-1945 brand relaunches to the now cult 1968 ad for Afri-Cola as “sexy-mini-super-flower-pop-op-cola”, the shock images in the polarising campaign by Benetton in 1992, and the Supergeil social media campaign by the Edeka supermarket group. Over 350 posters, adverts, objects, film clips and interviews give a vibrant sense of the zeitgeist in the different eras, and highlight how society, politics and culture influence advertising – and vice versa. The exhibition also takes a look behind the scenes of advertising, revealing the plans and strategies of marketing decision-makers.
At interactive displays, visitors can, for example, decode their eye movements or facial expressions while viewing ad images. The highlights from Cannes over the last few years offer a fun insight into international commercials, while the final section of the exhibition examines the impact of new media technologies on future advertising.